Not many brokers would say 'no' to saving money while improving customer experience. Yet, when it comes to eTrading, many are doing exactly that. It's not for every customer, every risk or every broker. eTrading also isn't going to replace every other channel and it wouldn't be in the interests of insurers, brokers or, most importantly, our customers for it to do so. But many are missing out on a valuable opportunity. Here we bring out the benefits of eTrading home insurance, giving you the edge over your competitors.