Personal Home Insurance - Clearchoice

  • Home Buildings Insurance Cover,
  • Home Contents Insurance Cover,
  • Interest Free Direct Debits,
  • Full Business Cycle,
  • EDI

Suits: Individuals with standard home cover requirements

Clearchoice is RSA’s standard home insurance product offering cover for the majority of the marketplace. It provides protection for buildings, contents, or both as combined cover. Clearchoice offers significant levels of cover as standard and includes the option to add extras and adjust excess amounts in line with the needs of your clients.


Our regional expertise builds strong relationships and helps you to grow your business.


We make your life easier with FBC EDI enabled products, along with high-quality underwriting and sales support functions.


We are committed to working closely with our brokers and growing our businesses together. This approach includes supporting brokers who wish to consolidate their personal lines portfolios by tailoring our propositions to meet individual broker needs. We have a great amount of experience in this area so please contact us to discuss further.


Focused to deliver great value to your customers and the right level of commission for you the broker.


This product is available with Full Business Cycle EDI (Electronic Interchange Product) functionality through a number of software houses including Insurecom, SSP, Open GI, Acturis and CDL.’


You can also access our specialist team of underwriters available to talk through any specific risks or questions that you may have.

  • Standard buildings cover up to £1,000,000 
  • Trace and access up to £5,000 as standard
  • Up to 20% of sum insured for alternative accommodation


  • Standard cover up to £75,000
  • High Risk Items total limit of £25,000
  • Contents in garden up to £2,000

All policies

  • 24 Hour Home Emergency Assistance helpline and call out up to £250 for any one claim
  • Home Care Service, covering items like lost key replacement and damaged shrubs and trees
  • All new policies with effect from the 1st March 2015, or renewing after 1st April 2015 will have a £250 escape of water excess

Optional extras

  • Accidental Damage for both buildings and contents
  • Unspecified personal belongings, including pedal cycles up to £500
  • Specified personal belongings/valuables over £2,500
  • Legal Expenses cover up to £50,000

Discounts available

  • 25% no claims discount
  • Reduction for taking both Contents and Buildings together
  • Increasing voluntary excess amounts

Sweet spots

Examples of where we have a particularly strong appetite, are actively targeting, and have been found to be at our most competitive.

  • Standard buildings cover up to £1,000,000
  • Standard cover up to £75,000

Case Study

Helping our customers even when they’re not covered

Looking after our customers’ needs doesn’t just mean paying claims.  Sometimes we go a little bit further.

Read more


Personal Lines Intermediated Broker Account Management Team
RSA Broker Operations Centre
0344 873 7277

Claims Information

• Personal Claims Manager for each claim
• Dedicated UK-based Claims teams.

We take pride in the claims service we offer to our customers. Our philosophy is to repair or replace lost or damaged property, where we consider it appropriate, and we have developed a network of contractors, repairers and product suppliers dedicated to providing claim solutions.

Click here for online servicing for claims 

Main claims number:
0330 102 4010
Personal Lines Home Claims
PO Box 256
NR18 8DQ